Meet
Kareen Liez DatoySEO Specialist in the Philippines & Search Visibility Engineer
Founder of The K Perspective | Licensed Civil Engineer
I'm Kareen Liez Datoy, founder of The K Perspective. I help businesses become easier to find on Google, in local search and in AI-powered search through SEO strategy, technical SEO, content strategy and generative engine optimization (GEO).
Connect with Kareen on LinkedIn (opens in a new tab)
My career began in civil engineering, where I learned to approach challenges through analysis, systems thinking, and problem-solving. Over time, those same principles led me into SEO, content strategy, digital marketing, and online publishing.
Today, I work with clients and organizations across the United Kingdom, Australia, Singapore, New Zealand, and the Philippines, helping them strengthen their search presence and reach the audiences that matter most to them.
Why I Created The K Perspective
Search has evolved beyond rankings.
Businesses now need to be visible across Google, local search, AI-powered search experiences, and the platforms customers use to discover information and make decisions.
I created The K Perspective to help businesses navigate that shift through a practical, visibility-first approach that focuses on long-term growth rather than short-term tactics.
My goal is simple: help businesses become easier to find, easier to trust, and easier to choose.
Experience & Industry Background
My background spans SEO, journalism, editorial leadership and digital marketing.
- SEO and content strategy for international clients
- Editorial and publishing leadership
- Search visibility consulting
- Recruitment marketing
- News publishing and journalism
- AI search and content optimization
- Website visibility audits and reporting
I enjoy combining technical analysis with content strategy to uncover opportunities that help businesses grow sustainably online.
Speaking, Training & Industry Contributions
I regularly speak at conferences, webinars, and community events on SEO, content writing, freelancing, and online visibility.
Selected talks & webinars:
Tribe x Mindanao: How I Juggle Single Motherhood, Civil Engineering & Freelancing
The Freelance Movement Tribe · SM City CDO, Cagayan de Oro City · December 3, 2023
Walay Bayaay: Unlocking Online Freelancing Opportunities
Project Chairman & Speaker · Ormoc Business Week, Ormoc City · November 27, 2023
Building Success: Merging Passion with Profit — From Engineering to SEO Supermom
Inspiring Conversations · Smart and Scalable Business · October 30, 2023
Philippine Online Freelancers Conference 2023: Using AI in Freelancing
Garden Orchard Hotel, Zamboanga City · September 12–13, 2023
Walay Bayaay: Unlocking Online Freelancing Opportunities
Project Chairman · Eastern Visayas State University, Tacloban City · June 26, 2023
Maximizing Visibility: Guide to SEO for News Writing
Pleroma Media and PMGBC Phil. Inc. · January 31, 2023
Writing for Home Design and Construction
Content Team · Online Marketing Gurus · November 2022
Content Writing Strategies to Skyrocket Your Income and Skills
The K Perspective · November 18, 2022
Introduction to Canva
DICT Tech4Ed Webinar Series · August 13, 2021
Introduction to Freelancing
AETOS Care · ACLC Tacloban · August 13, 2021
Pandemic-Proof Strategies to Earn Dollars as a Writer
Manila International Book Fair · November 26, 2020
Content Writing with Basic SEO Monthly Webinar
Filipina Homebased Moms · 2018–2020
Writing Hacks: How to Write Engaging Content That Will Turn Words into Dollars
DICT Region 7 and 8 · Visayas Cluster 2 · August 26, 2020
SEO for News Websites
Pleroma Media Phil. Inc. · June 11, 2020
Freelancing: A Roadmap to Freedom
Tech4Ed Conference · Hotel Rosevenil, Tacloban · September 25, 2019
Conferences & Professional Development
Search changes quickly, so I keep learning. Recent conferences I attended:
Women in Tech SEO Festival (WTSFest)
Melbourne, Australia · November 2025
Women in Search Digital Marketing (WiSDM): Women Leading AI, Scaling Community
Sydney, Australia · August 2026
I regularly invest in learning opportunities focused on SEO, AI search, content strategy, analytics, and digital marketing.
Featured in publications, communities & events
Outside of digital marketing, I'm a licensed Civil and Structural Engineer, writer, mentor, lifelong learner, and single mother.
When I'm not working on SEO strategies, content, or search visibility projects, you'll often find me exploring new destinations, discovering local cultures, and creating memorable travel experiences with my family. I believe travel broadens perspectives, encourages curiosity, and inspires creative thinking—qualities that also influence how I approach my work.
I'm also a gamer who enjoys unwinding with video games after a busy day. Gaming has taught me the value of strategy, problem-solving, adaptability, and continuous learning—skills that translate surprisingly well into both engineering and digital marketing.
These experiences have shaped how I approach both business and client relationships: with curiosity, resilience, empathy, and a focus on building practical solutions that create lasting results.
Based in the Philippines
Partnering with businesses around the world.
Curious by nature
Travel and culture continually broaden my perspective.
Strategic at heart
Engineering and gaming both reward clear thinking.
The K Search Visibility Score™
Through The K Perspective, I developed the K Search Visibility Score: a framework that reviews a website across eight areas, including search and technical foundations, content, AI search readiness, authority and conversion readiness. It reports what was actually observed on the site, with a confidence level that explains how certain each result is.
Services, projects and resources
Services
Client work
Browse the case studies and the featured projects on the website design & development page.
Articles by Kareen
How to Measure Search Visibility in 2026: A Practical Framework
SEO Strategy vs Quick Fixes: Build Search Growth That Lasts
Search Visibility Engineering: Build a System That Gets Your Business Found
Why Hiring an SEO Expert Is One of the Smartest Investments for Your Business
How to Rank in ChatGPT: A Practical Guide to Getting Found in AI Search
What Is Search Visibility? Why Rankings Alone Don’t Tell the Whole Story
Let's build your visibility together
Whether you're looking to improve your search visibility, strengthen your content strategy, or prepare for the future of AI-powered search, I'd love to hear from you.