Diverse Jobs Matter
+1,028%
Organic clicks
+640%
Search Impressions
- Challenge
- A leading UK diversity job board struggled with low organic visibility, outdated content, limited keyword rankings, and no content strategy aligned with its digital marketing goals. The client also wanted to increase Domain Authority and strengthen its presence in search results.
- What we did
- Developed a comprehensive SEO strategy, refreshed existing content, optimized job postings and blogs, conducted keyword and competitor research, improved technical and on-page SEO, and implemented a content roadmap aligned with business objectives.
- Outcome
- Organic clicks increased from 15.7K to 177K, impressions grew from 784K to 5.8M, and over 300 keywords achieved first-page Google rankings. The site also gained significant AI referral traffic through ChatGPT and other answer engines, strengthening both search visibility and brand authority.